“Crafting your online presence with heart and clarity.”

💡 Introduction: You Show Up Before Your Words

Before a client reads your pitch, your post, your portfolio — they see you.
Or melhor dizendo: eles veem a impressão digital que você deixou no mundo digital.

In the freelance journey, your presence is your promise.

This isn’t about logos or aesthetics alone. It’s about coherence — your voice, values and visuals apontando na mesma direção.

🖋️ Section 1: A Brand Isn’t a Logo — It’s a Feeling

Think about your favorite writers or creators. What comes to mind?
It’s probably not their font or their colors.
It’s how they made you feel — seen, inspired, informed, understood.

To build your brand with soul:

• Use a consistent tone: calm, witty, empowering, sincere…
• Share what you believe in — especially as a writer.
• Let your story (and even your doubts) aparecerem aos poucos. Isso gera conexão.

People don’t hire what you do. They hire who you are.

🧭 Section 2: Where Your Brand Shows Up

You don’t need to be everywhere — but onde você estiver, esteja com intenção.

• LinkedIn: Write a headline that reflects your style and audience.
• Portfolio site or blog: Keep it clean, personal, and inviting.
• Instagram or Twitter (X): Use it if you enjoy being there, but don’t force presença.

💡 Show, don’t just tell. Share your process, your challenges, your progress. Isso transmite verdade.

🎨 Section 3: Create Clarity, Not Perfection

Your goal is not to impress — it’s to express.
You don’t need polished branding. You need resonance.

Start with:

• A short, warm intro about who you are and why you write.
• A few samples of work you’re proud of.
• A gentle CTA: “I’d love to help with your next project — feel free to reach out.”

Branding with soul is simply being yourself — on purpose.

🪞 Final Thought + CTA

Your voice is what brings your work to life. Your presence is what brings clients closer.
Lead with who you are — and the right opportunities will recognize you.

→ This is just the beginning. Now, it’s time to explore, experiment and evolve.
Let the Closet of the Soul guide you in the next steps of your journey.