“How to reach your first clients without sounding robotic or desperate.”
🌿 Introduction: Connection Before Conversion
Freelancing is often treated like a numbers game — send enough cold emails, and something will stick. But we believe something different here:
A well-written pitch is not a transaction. It’s an invitation to trust.
Clients aren’t just hiring a service. They’re hiring someone que escuta, entende e entrega com intenção. Let’s explore how to approach your first pitches with heart, not hustle.
✍️ Section 1: Drop the Template, Find Your Tone
You don’t need to sound like a professional robot. You need to sound like a thoughtful human.
- Use natural, respectful language — as if writing to a colleague.
- Mention why you’re reaching out to them specifically.
- If you admire the client’s work, say so honestly.
- Instead of “To whom it may concern,” try “Hi [Name], I loved your article on…”
Personality ≠ unprofessional. It’s your fingerprint.
🧭 Section 2: The Anatomy of a Soulful Pitch
Here’s a gentle structure you can try:
- Greet them by name
- Acknowledge something they’ve created/said
- Offer value — what can you help with?
- Mention your experience (brief and clear)
- Invite the conversation, not a transaction
🎯 Example closing:
“If you’re ever in need of support with blog posts or refreshing your content, I’d be happy to collaborate. No pressure — just thought I’d reach out and connect.”
🚫 Section 3: Avoid the Energy of Desperation
It’s okay to be eager — we all are when starting. But clients can sense when a message feels like panic, not partnership.
Instead of saying:
“Please hire me! I really need this job.”
Try:
“I’d be glad to support your content strategy and bring care to the process.”
You’re not asking for a favor. You’re offering a solution with soul.
🔄 Final Thoughts + Gentle CTA
Every email you send is a small act of bravery.
You’re not selling. You’re serving — with clarity, kindness and creativity. And that will always stand out.
→ Ready to shape your presence online with intention?
Let’s move on to You Are the Brand — how to create an online identity that feels aligned with who you are.