“Step inside… this is where presence precedes words.”

Adriano – Closet da Alma

Content Writing for Non-Profits and Social Causes

Writing for non-profit organizations and social causes is a unique and deeply rewarding area of content creation. Unlike commercial writing that often aims to drive sales or brand awareness, content for non-profits seeks to inspire action, raise awareness, solicit donations, recruit volunteers, and ultimately, create positive change in the world. It requires a nuanced approach, … Leia mais

How to Write a Book Review

A book review is more than just a summary; it’s a critical assessment, an informed opinion, and an invitation for others to engage with a literary work. Whether you’re writing for a blog, a literary magazine, a social media platform like Goodreads, or simply for your own enjoyment, a well-crafted book review can help readers … Leia mais

The Difference Between Web Writing and Academic Writing

Writing is a versatile skill, but its application varies dramatically depending on the context. While both web writing and academic writing require clarity, coherence, and strong argumentation, their fundamental goals, audiences, and stylistic conventions are worlds apart. Understanding these differences is not just a matter of preference but a necessity for any writer aiming to … Leia mais

How to Write a Book: From Idea to Publication

Writing a book is a monumental undertaking, a journey that transforms a fleeting idea into a tangible work that can inform, entertain, or inspire readers for generations. It demands discipline, creativity, and a systematic approach. Whether you dream of crafting a compelling novel, a insightful non-fiction guide, or a heartfelt memoir, the path from conception … Leia mais

How to Increase Your Writing Productivity

In the world of content creation, productivity isn’t just about writing more words; it’s about writing better words, more efficiently. For freelancers, increased productivity directly translates to higher income and more free time. For in-house writers, it means meeting deadlines with less stress and delivering greater value to their teams. Regardless of your role, mastering … Leia mais

What is Ghostwriting and How to Work with It

In the vast landscape of content creation, there’s a unique and often discreet role known as ghostwriting. A ghostwriter is a professional writer hired to write books, articles, blog posts, speeches, emails, or other texts that are officially credited to another person. Essentially, you write the words, but someone else takes the public credit. While … Leia mais

How to Deal with Financial Instability as a Freelancer

Freelancing offers unparalleled freedom and flexibility, but it often comes with a significant challenge: financial instability. Unlike a traditional salaried job, income can fluctuate wildly, leading to stress and uncertainty. However, smart planning, disciplined execution, and a proactive mindset can transform this vulnerability into a source of resilience and growth. The key is to rationalize … Leia mais

How to Write Biographies, Letters, and Other Personal Texts

While much of content writing focuses on marketing and information, there’s a deeply human and often overlooked segment: personal texts. These include biographies, memoirs, personal letters, eulogies, dedications, and even heartfelt speeches. Unlike corporate content, personal texts aim to capture emotion, preserve memories, or convey a deeply individual message. Mastering this form requires empathy, meticulous … Leia mais

Freelance Writer vs. Salaried Employee: Pros and Cons

The world of writing offers diverse career paths, with two prominent routes being freelance writing and working as a salaried employee. Each comes with its own set of advantages and disadvantages, impacting everything from your daily routine to your long-term financial stability and creative freedom. Understanding these distinctions is crucial for aspiring and established writers … Leia mais